DTI CALABARZON BOOSTS MSME’s DIGITALIZATION PROGRAM      

CALAMBA CITY, Laguna (PIA) – The Department of Trade and Industry (DTI) in Calabarzon continues to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) in both local and global markets by providing them access to business digital solutions.

In a recent episode of the Philippine Information Agency Calabarzon’s Sulong Calabarzon program, DTI Calabarzon Regional Director Marissa Argente emphasized the MSMEs digitalization program, which addresses the unique needs and challenges faced by local businesses. The program provides targeted support through training, tools, and resources to help these businesses transition to digital platforms.

“We have specific training on how our entrepreneurs can be more digitalized so that they can have access to local and global markets. We teach them how to use digital tools effectively to expand their businesses through credible online platforms,” Argente said.

According to Argente, the digitalization program, aligned with the government’s vision of fostering innovation and creating an inclusive economy, is a significant step toward achieving a digitally-enabled economy where businesses of all sizes can thrive in a highly competitive and increasingly digital global market.

Among the digital solutions provided to MSMEs is the QR payment system, which enables businesses to accept payments from various e-wallets and banks.

“We also want a QR code system where all the payments are transacted there, so we are partnering with the Bangko Sentral ng Pilipinas (BSP) so that we can have a QR code system in every market in the region.”

She emphasized that the QR code system would empower small businesses in remote areas to participate in the digital economy, bridging gaps in access to formal banking services.

The director added: “It is necessary for us to use the technology that is our way because times are changing. We’ve taught them how to use online payment systems to offer more convenient options to consumers.” (AM/PIA-4A)